10 Big Business Benefits to Speaking in Public

The world is now digital. Communication is by email, LinkedIn, Facebook or Twitter and if you want to get your message home then you need a big web presence. Or that’s what they say!

If communicating with large numbers of people is much easier for you, then it’s much easier for everyone else. So, in fact it’s getting harder to make your message stand out. But one method still stands head and shoulders above the others in getting people to listen to your message – public speaking.

Whether you are in business for yourself, or building a career within a company, speaking confidently in front of audiences will make you stand out, be respected as an authority, and make people remember you long after you finished speaking.

There are many benefits to speaking at business presentations or networking events but these are just my top 10.

1. Marketing Clarity
There’s no doubt that if you write your own presentation to deliver in public it will make you focus on what exactly it is you do. Without that focus you’re likely to present a wishy-washy talk that will leave your audience more confused than connected. Learning to craft a strong speech will leave your audience in no doubt about the benefits of dealing with you.

2. Excellent personal confidence
One of the greatest things I’ve witnessed while coaching clients is the growth from hesitant to confident. If you speak on a regular basis in front of audiences you will soon find that you stand out when you speak in routine business meetings, and everyone will listen.

3. Great 1:1 communication
This one really surprised me but the ability to structure coherent and persuasive talks naturally migrates into your one-to-one communication. You’ll find it becomes automatic to create concise and engaging messages just as it is when you write a presentation.

4. Attracts the people in the room who want your services
when you speak at an event there will be a portion of the audience who want to connect or do business with you. Those will always be the people who come up to talk to you after you finished speaking. So event speaking will naturally attract potential prospects to straightaway.

5. Moves prospects down the know like and trust path
Sales people talk about the need to move prospects through a “know, like, and trust” path before they will buy from you. It’s unlikely that people will trust you completely just from the talk. However, they will quite readily know and like you which is a good part of the journey just from hearing you speak.

6. Differentiates you from anyone else.
Despite this being the digital age people still buy from people. In a sea of advertising where everybody claims to be better than the opposition, the only true differentiator is you. When people hear you speak it is your character, values and philosophy that will make you stand out from the opposition. Ultimately that’s what people will buy.

7. Makes you focus on “What’s in it for them”
Novice speakers always focus on either their message or making sure they deliveries right. Expert speakers know that the only thing that really matters is their audience. Each audience member will be asking the question “what’s in it for me?”. By focusing on the benefits to your audience you’ll find that your talks are high-value and feel encouraged to take action.

8. Makes you memorable
The audience always remember people who speak well. If you ask an audience after an event which speaker they liked, it will always be the one whose delivery is dynamic. I’ve been to events more than six months after I spoke and a high percentage of the audience remember me which is exactly what you want your business. Delivering dynamically will make your speech stand out and your audience remember.

9. Builds a connection and persuades people like nothing else.
When you learn to speak well you will learn the power of storytelling in producing persuasive presentations. There is nothing like a story to make an emotional connection with your audience and enhance your memorability. Because of the emotional content people are persuaded by stories like nothing else. Knowing how to use stories will be a powerful tool in your speaking armoury.

10.Gives great value for your time in Networking events.
If you go networking to build either your personal or business profile nothing gives your time as much value as speaking. This way everyone in the room gets to hear the strong messages you want to deliver. It makes the people who would consider using you enthusiastic to speak to you after you finished. You will never attract as many prospects as when you speak in public.

For me there is no doubt that the single most valuable skill that is available to people building a business or a career, is the ability to stand up and speak confidently in front of an audience. Using public speaking well will leave your audience energised, educated, and enthusiastic to take the next step in using you or your services. It forms one of the most cost effective forms of advertising and will make you or your company stand out from the crowd; which is exactly what you want!

If you want to know more about how you can develop top class speaking skills to help push your career or business forward please contact me at the details below for a no obligation discussion on how public speaking will help you.

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Bob Ferguson
An ex-space engineer who shows you how to develop "out of this world" communication skills. A 3-times UK& Ireland Speech Champion who helps people craft and deliver great speeches for important events, with a speciality on making complex content easily understood. An entertaining and thought provoking event speaker who will send the audience away ready for action.

Bob Ferguson

An ex-space engineer who shows you how to develop "out of this world" communication skills. A 3-times UK& Ireland Speech Champion who helps people craft and deliver great speeches for important events, with a speciality on making complex content easily understood. An entertaining and thought provoking event speaker who will send the audience away ready for action.

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