Why LinkedIn Could Be Your Best Business Friend

It is 2019 and LinkedIn grows from strength to strength and its separation from mainstream social media last year has certainly helped.

In the UK there are around 25.5 million registered LinkedIn users although I will openly admit that not all are that active, but at least a third are. So, let us say conservatively that 8 million are active, so that will include a lot of managers and directors, i.e. decision makers and they are the ones you want to engage. But how do you do that effectively?

Well LinkedIn has 3 sides to it, searching, being found & your profiles stickiness. In this article I am concentrating on the search function of the platform in its standard form. In fact, none of my articles are based on a paid version but all on the free standard one

It has surprised me the lack of understanding about this feature of LinkedIn, but it is probably in the top 5 search engines in the world!

What I have found is that people will put a search in for a skill or job title and get results that are a very high number, even millions. They then get put off by this and move on where in fact they can reduce this search number to less than 100 normally, so therefore it becomes a list that you can work with.

This is done by using the filters that are available. See the All Filters highlighted below

Typical of LinkedIn this does not look like it is a clickable link, but it is the one to use. Once you click this it opens up a group of different filters where you can refine your search.

Here are the ones that I use regularly with my clients and for my own searching.

The above shows you the first three filters

Connections

This allows you to choose the connection level and I would always choose 2nd as 1st I already know and 3rd I need a different strategy.

Locations is probably the biggest way of reducing the search result numbers as the original result was from the whole of LinkedIn around the world. Just by ticking United Kingdom it will greatly reduce the result and if you have geographical restrictions then it narrows it further.

The next 3 filters as shown below allow more tailored results. I use the Industries one a lot as I know where I am targeting

This will reduce the numbers down once more giving you a more targeted list

Next is the last set as below and here you can choose the title of the person you are looking for

By using all these filters, you can turn a nightmare number into one that is far more useful and one that you can use to do targeted prospecting.

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Tony Silver
Tony specialises in the LinkedIn platform and has for over a decade. His speciality is showing people how to stop "being on" LinkedIn to Having an engaging profile. He does this by doing an Audit that when implemented provides a highly engaged profile. He speaks about this as well as his journey from Redundancy to leading LinkedIn Profiler.

Tony Silver

Tony specialises in the LinkedIn platform and has for over a decade. His speciality is showing people how to stop "being on" LinkedIn to Having an engaging profile. He does this by doing an Audit that when implemented provides a highly engaged profile. He speaks about this as well as his journey from Redundancy to leading LinkedIn Profiler.

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