When you land on someone’s profile and see the standard banner image at the top what do you think? I know for me it is a feeling of frustration for 2 main reasons, the main one is the missed opportunity but also a feeling that they are not that interested in engagement!!
Let me tackle the second point first and that is the likely reason is that no one has told them how to do it, not laziness. Since the platform became a serious business tool and not just an HR product, many people have not been shown how to get their profile current. Also with the general acceptance that although still vaguely social media it is now a stand-alone highly important business tool, it is even more important that users engage with this or get left behind or as I say, “become anonymous”
That leads into the main point and that is people have a 70%+ visual preference in taking in the initial information and as the banner takes up some 40% of the screen when people land on a profile, you need to use it. Having a good banner that is impactful and affirmational gains 11 x more engagement than the standard LinkedIn banner.
What I mean by affirmational is that it confirms to the viewer that you are what they are looking for. They may have found you through a search or a recommendation so need to know fairly quickly you are what they are looking for.
It is generally agreed in this time poor generation that a person will spend around only 8 seconds looking before they make a decision to engage.
If in those 8 seconds your banner which is the biggest visual clue does not confirm to them they are in the right place, then you have very likely lost them
Take advantage of this massive opportunity to get 11 times more engagement, it really makes sense
The other point I would like to raise is that a “clever” image that means something to the person who’s profile it is and people who know them, may not mean a thing to the millions of other potential viewers.
Take action get it changed urgently, and if you do not have the resource try something like “Canva” which is easy to use and has a relevant template.
Get a great informative banner and see your engagement levels rise