It’s All Starts With the Brain.

One day you wake up conditioned to be productive and ready to move a mountain.

Another day you take half a day to get into the zone. What drives our behaviour one day to another?

Research says it is all about brain waves and whenever we tuned in to certain frequencies we operate more effectively and become more productive.How can we access high achievement state of the brain on demand?

How can we take this knowledge and apply it to entrepreneurial life?Plugging in certain sounds like Brain.fm or any other similar compatible programs will allow to tune in to alpha waves and therefore reach state of higher consciousness that ultimately bring higher levels of relaxation and concentration, lower down cortisol levels and increase focus.Let’s take an example of Brain.fm music waves and it’s affect on people’s brains.

The Process of Brain.fm.

Humans control the artistic side of the music: melodies, harmonies, chord progressions, sound design, instrument choices, etc. There is no substitute for the talent of brilliant musicians in laying the foundation for a new piece of music. Then, a patented algorithmic system (A.I.) arranges musical motifs to create extended compositions, and adds the crucial acoustic features which constitute our core technology—this is the science: targeted modulation to alter brain activity, 3D spatialization, salience reduction, and other methods. Finally, compositions are assessed by human listeners in-house and tweaked or discarded if necessary, and are tested via large-scale experiments to ensure they have the properties required to help listeners attain and sustain desired mental states over long periods of time.

How does Brain.fm works?

The core technologies are enhancement of neural phase-locking (using music to drive highly synchronized activity across the brain via entrainment), and salience reduction (the detection and removal of distracting events). In both cases Brain.fm has proprietary systems built for these purposes, using parameters determined by testing. The basic research behind this is currently in prep for publication. They are constantly looking for new ways to make useful music, and are not limited to our core technologies. For example, our music also makes use of 3D spatialization (e.g., to direct your attention in front of you), and we also vary sound parameters slowly over time in ways designed to avoid adaptation and fatigue.

Brain.fm vs Binaural Sounds.

When tones entering the right and left ear are slightly different in frequency, an auditory illusion is produced of intensity modulation at a rate equal to the frequency difference. These ‘binaural beats’ produce weak or absent neural synchrony (Vernon et al. 2015) while acoustic modulation applied directly in each stereo channel (rather than arising from different signals to the two ears) has much stronger effects on brain activity (Tierney & Krauss 2014) and is processed in the same brain regions in the same way (Pratt et al. 2010). Brain.fm uses this kind of (‘non-binaural’) modulation as just one of many sound features to help people reach particular mental states. Just to give a few examples, our sleep music uses 3D spatialization to produce relaxing auditory motion (‘rocking’), and our focus music removes any sound events that would grab attention (‘salience reduction’).

Running two separate successful businesses, being a mom to 3 y.o. and a wife requires a lot of strength, energy and productivity. For more on life hacks, self improvement, entrepreneurial and relationship topics follow me on social media @ gorgeous_carrot or DM.

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Julia Melnova
Serial Entrepreneur and life enhancement coach at AMZ Visionary/Magnificent Duo
Julia Melnova is a lifestyle enhancement coach that has traveled the world seeking the top trainers in each technique she has mastered including Neurolinguistic Programming, Hoʻoponopono and Reiki, and has used this knowledge to craft a unique approach that has helped clients worldwide to achieve the dual goal of success and happiness.

Her signature program, the Magnificent Duo, breaks down the myth that love must follow success and illustrates and explains how finding your perfect partner can in fact help you to improve your personal life and your career exponentially and how having a baby can bring priorities and values into focus.

Julia is also the mastermind behind AMZ Visionary Consulting, a marketing consulting agency that serves clients in the US and the UK. Through AMZ Visionary, Julia leverages years of experience in the e-commerce industry to guide e-commerce businesses in the optimization of their selling and operating strategy.

Julia’s accolades include two Masters’ degrees, in Business and in Law Administration, achieved with distinction at respected universities. She moved from Russia to Manhattan when she was 19 years old to pursue her dreams and has remained committed to make them a reality via continuous self development.

Julia Melnova

Julia Melnova is a lifestyle enhancement coach that has traveled the world seeking the top trainers in each technique she has mastered including Neurolinguistic Programming, Hoʻoponopono and Reiki, and has used this knowledge to craft a unique approach that has helped clients worldwide to achieve the dual goal of success and happiness. Her signature program, the Magnificent Duo, breaks down the myth that love must follow success and illustrates and explains how finding your perfect partner can in fact help you to improve your personal life and your career exponentially and how having a baby can bring priorities and values into focus. Julia is also the mastermind behind AMZ Visionary Consulting, a marketing consulting agency that serves clients in the US and the UK. Through AMZ Visionary, Julia leverages years of experience in the e-commerce industry to guide e-commerce businesses in the optimization of their selling and operating strategy. Julia’s accolades include two Masters’ degrees, in Business and in Law Administration, achieved with distinction at respected universities. She moved from Russia to Manhattan when she was 19 years old to pursue her dreams and has remained committed to make them a reality via continuous self development.

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