The most common answer to that is: “where your customers’ hangout!”
Although it is true I do have a problem with that. Most businesses owners are good at their business but can find social media time consuming, frustrating and scary. So I’m a social media marketer tells you that you have to be everywhere where your customers’ hangout you might decide that it’s too much work and never start. On the other hand, you might decide to open every single social media account you can possibly have only to never use it again.
At the point of opening your accounts you never even spend a moment thinking that not being active in social media can be even more damaging to your business than not having anything at all.
Why? An inactive account portrait the message that you can be bothered to update your account so your product and services are probably not good either. Reading this your blood must be boiling 🥵 and you are shouting and screaming at me. Great! Because that means you are passionate about what you do. But think about your own behaviour on social media outside of the business. If you are researching a product will you buy from some who has all the social media accounts but none of them is active. How do you see that company?
Let’s come back to my question: which social media accounts do you need?
Pick one social media account only! Get that one channel up and running. Push out good content that will attract potential customers and drive them to your website.
Most importantly keep a record of all the posts you wrote in a spreadsheet or word document. Make a note of which image or video you used and keep your documents, videos and images in one folder so that it’s easy to find them next month or year. The reason for this is that after a few months of getting your head around how to write posts, add hashtags and call to actions you now have a database of social media posts.
Adding a new channel now to your business at this stage makes more sense because instead of reinventing the wheel all you need to do is open your social media database start at post one and schedule the first three months of posts. As you continue creating for your initial channel you will also be able to schedule it to the new channel.
Working this way is more time effective and reduce a lot of stress around keeping your social media up to date.
#socialmedia #marketing #socialmediastartup